BRIEF

An online media buying service that you do yourself. Addy has made the process of buying your own ads so simple, anyone can do it, even small business owners.

ROLE

Creative Director / Art
Writer
Oversaw a team of three designers to develop the brand identity, look & feel and tone of voice.

RESULTS

I made the world of ad buying look fun and easy. Through the branding I brought a sense of old time ad style to a modern, playful color palette with the use of retro typography to create a sense of ease for all those who wanted to purchase their own ads and save money at the same time.

disciplines

+ Brand Strategy
+ Brand Messaging
+ Brand Identity
+ Print Design
+ Photography Style
+ Illustration Style
+ Visual Design

Identity / brand mark & logotype

TAGLINE

TYPOGRAPHY

COLOR PALETTE

ILLUSTRATION / STYLE ELEMENTS

ADVERTISING

BRAND ELEMENTS