BRIEF

Launch a new healthcare product and product line based on the recent and growing understanding of the human cellular cleansing process, autophagy. The company is a firm believer in health freedom and being in charge of one’s own well-being, as well as medical choices. They believe in the human body’s immune system and its natural processes, and they encourage this through their extensive line of safe and effective autophagy inducing products.

 

ROLE

Creative Director
Art Director
Strategy

disciplines

+ Brand Strategy
+ Brand Messaging
+ Brand Identity
+ Print Design
+ Photography
+ Visual Design

 

Identity / brand mark & logotype

 
 
 
 

color palette

 
 

Product line color palette

 
 

typography

 
 

typography Continued

 
 

ILLUSTRATION & ICONOGRAPHY

 
 

ILLUSTRATION & ICONOGRAPHY

 
 

KEY ART

 
 
 

VISUAL LANGUAGE

 
 

PACKAGING

 
 
 

LANDING PAGE

 
 

MOBILE

 
 

SOCIAL