BRIEF – adidas running
Runners are a quirky breed, indeed. The best way to connect with them was to let them know we understand all the strange things they do.
ROLE
Art Director
Developed the new print ads for the “Runners” advertising campaign.
Disciplines
+ Concepting
+ Art Direction
+ Print Design
+ Photography
BrieF – adidas Washington Redskins
The Washington Redskins had a streak of losing seasons. It was our job to restore the fans excitement about the team,their history and football.
ROLE
Art Director
Developed the outdoor campaign with the mandatory of using photography.
Disciplines
+ Concepting
+ Art Direction
+ Print Design
+ Photography
OUTDOOR & POSTERS
BRIEF – adidas Women’s WOrld Cup
The popularity of soccer was on the rise for boys in the U.S., our job was to create the same level of interest for girls.
ROLE
Art Director
Develop a television campaign to run during the Women’s World Cup.
disciplines
+ Concepting
+ Art Direction
+ Television production
TELEVISION :30’S
BRIEF – adidas Swimming
In swimming, winning often comes down to fractions of a second. Every swimmer is looking to get an edge however they can. Adidas pioneered a reduced friction body suit to shave time off every single stroke a swimmer makes.
ROLE
Art Director
Develop a print campaign for their most recent high-tech swimsuits.
Disciplines
+ Concepting
+ Art Direction
+ Print Design
+ Photography
SUMMARY – adidas Olympics
It’s all about the dream, right? Dedicated athletes train with one thing in mind, to one day be the on the world stage at the Olympic games.
ROLE
Art Director
Develop a print ad for the ongoing Olympics campaign.
Disciplines
+ Concepting
+ Art Direction
+ Print Design
+ Photography
SUMMARY – adidas Apparel
Adidas puts as much attention into their clothing as they do to their shoes. A campaign to illustrate how their apparel can keep athletes cool, dry and comfortable and performing at their best.
ROLE
Art Director
Develop a print campaign for the adidas latest apparel line.
Disciplines
+ Concepting
+ Art Direction
+ Print Design
+ Photography