BRIEF

The country was reeling from the economic downturn and the idea of sex sells, including food was on it’s way out. A return to the basics, to the truth became the call. Food as great tasting, filling, satisfying and a good value was where it was all headed.

ROLE

Art Director
Helped pitch and win the business for David & Goliath. Much of the work that won the business became actual produced work.

disciplines

+ Concepting
+ Art Direction
+ In Store
+ Collateral
+ Print Design
+ Visual Design

PITCH Video