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Brief

Working out at the gym can be a pretty unpleasant experience, even intimidating, especially if you are new to the environment, overweight or really skinny. Enter Planet fitness, the no-judgements, no-grunting, no-weight-dropping, no-attitude gym for the rest of us.

 
 

Role

Art Director
Concepted, created and produced the television campaign.

 

Disciplines

+ Concept
+ Art Direction
+ Television production

 

TELEVISION: 30’S