Brief
Working out at the gym can be a pretty unpleasant experience, even intimidating, especially if you are new to the environment, overweight or really skinny. Enter Planet fitness, the no-judgements, no-grunting, no-weight-dropping, no-attitude gym for the rest of us.
Role
Art Director
Concepted, created and produced the television campaign.
Disciplines
+ Concept
+ Art Direction
+ Television production