INTRODUCTION
I’m a graduate of Claremont McKenna College and Art Center College of Design, a native Southern Californian with over twenty years of experience as a creative director, art director and designer. Fortune has been good to me, as I’ve collected just about every advertising award there is, worked the world’s best agencies, including Leagas ~ Delaney, Goodby, Silverstein & Partners, BBDO New York and Fallon, plus I once made four commercials for two different brands that ran during the same Super Bowl.
I’ve helped launch successful startups like Blue Nile and I’ve developed brand campaigns for major companies like adidas, Citibank, eBay, Planet Fitness and Denny’s. Car accounts are something I’ve spent a great deal of time on as well, not only freelancing on most of the well-known brands but also running creative on Hyundai at GS&P and Jeep at BBDO.
I have plenty of new business experience under my belt; I’ve contributed big ideas to winning pitches for Best Buy, Carl’s Jr., California Lottery, Little Bits, Cable One and others. And as a manager I’ve led the charge for multiple teams on numerous accounts. Yet I’ve always loved getting in the trenches to help create the work, and I always will. That’s because I enjoy the whole process: pitching new clients, mining insightful strategies, connecting the dots with each other and in the end, creating memorable advertising that pushes the needle.
I also have a passion for new products and services that solve old breakdowns more effectively. My entrepreneurial side linked with my interest in health and wellness has led me to partnering with a few current startups that have already gained traction in the market. One is soon to release a revolutionary patent-pending, anti-inflammatory formula for pets that has long been needed.
SELECTED RESULTS
Co-led eight teams on Hyundai ($100M+). Super Bowl spots, model launches, and sales events during one of the brand’s fastest U.S. growth periods.
Co-led Denny’s ($60M+). Super Bowl work plus the national Free Grand Slam program that reversed a sales decline almost immediately.
Ran creative on the Best Buy pitch — four teams plus design — and won the $70M account.
Jeep Patriot launch: two television spots and a print campaign; sales up 15%.
Led eBay’s “Whatever It Is” platform (:60, :30s, :15s, print and outdoor) through a period of continued growth.
Executive Creative Director, Microsoft global brand campaign: 10 spots in multiple languages and 15 print / outdoor executions across local and international teams.
EXPERIENCE
The Glorious Network Founder & Creative Director · 2023 – Present
Lead creative teams and creative operations for branding, advertising, and production. Direct brand strategy, brand identity, and integrated campaign work for On The Rocks Menswear, Warrior Essentials, and Urban Underground Utilities.
Goodby Silverstein & Partners · BBDO New York · McCann (Executive Creative Director)
Also led work at The Martin Agency, Team One, DDB, Mullen, and Chiat/Day.
Creative direction and art direction on brand platforms, product launches, and omnichannel campaigns across automotive, QSR, tech, retail, CPG, financial, healthcare, sports, and travel.
Team leadership across writers, art directors, designers, and producers — brief through launch.
Pitch presentations that won national new-business accounts. Work that showed up in sales, not just the reel.
Earlier
Art direction on adidas Women’s World Cup, Amazon, BMW, United Airlines, Starbucks, Citibank, Blue Nile, and Sega (Fallon and Leagas Delaney).
CAPABILITIES
Leadership - Creative direction · Team leadership · Mentorship · Stakeholder management
Strategy - Brand strategy · Brand identity · Positioning · Campaign strategy · Creative concepting
Campaigns - Integrated campaigns · Product launch · New business / pitch development
Craft - Storytelling · Typography · Film / video production · Social · OOH / print
Current - AI-assisted concepting and production · Creative operations · Cross-functional collaboration
Categories - Automotive · QSR / food & beverage · Technology · Retail · CPG · Sports
Tools - Adobe Creative Cloud · Photoshop · Illustrator · Premiere Pro · InDesign · Keynote
EDUCATION
Art Center College of Design, Advertising
Claremont McKenna College, B.A. Economics / Fine Arts
RECOGNITION
Cannes · D&AD · One Show · Communication Arts · The One Club · Effie · AWNY Best of Show
SKILLS
ROLES
Executive Creative Director
Creative Director
Art Director
Designer
APPLICATIONS
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Keynote
Google Slides
Slack
DISCIPLINES
Strategy
Brand Strategy
Conceptual Thinking
Television Production
Video Production
Social
Digital
Experiential
Deck Design & Build
Print