brief – LEXUS RX350L
Highlight the versatility for passengers and cargo in the larger, more roomy RX350L
ROLE
Art Director
Oversaw and helped with post production, editing, color, music and finish.
disciplines
+ Art Direction
+ Video Production
+ Graphic Design
brief – LEXUS 250HS
LEXUS 250HS
This is first Lexus from-the-ground-up hybrid. With all of its advanced technologies, we created a thorough and informational way of communicating the depth of all it has to offer.
ROLE
Creative Director
Art Director
Oversaw and helped concept, create and design television, print, web and digital advertising for the launch of the 250HS.
disciplines
+ Creative Direction
+ Art Direction
+ Television production
+ Print Design
+ Web Design
+ Photography
+ Visual Design
BRIEF - LEXUS ES
The Lexus ES hadn't been fully redesigned in 6 years. This was the unveiling of all that work, we just thought we'd make consumers wait a little bit longer.
ROLE
Art Director
Concepting and art direction for the launch of ES television.
disciplines
+ Concepting
+ Art Direction
+ Television production
television
SUMMARY -SALES EVENT TELEVISION
It's that time of the year again, the end of summer, and time to move some inventory.
ROLE
Art Director
Concepting and art direction for a number of Sales Events campaigns.
disciplines
+ Concepting
+ Art Direction
+ Television production