SUMMARY
Jobility is a fresher take on the gig economy. Creating the most full life work balance. It’s the only matchmaker that helps people find EXACTLY what they’re looking for with the deepest level of connection to every job, no matter where they are.
ROLE
Creative Director / Art
Writing
Oversaw a team of three designers to develop the brand identity, look & feel and tone of voice.
Result
We created an identity for the brand that illustrates the idea that work and life are enjoyable through color, typography, tone of voice and communicatios. We used bright colors, a playful logo and simple, flat illustration that allows for easy transition from life to work and back again. The advertising reflects ease of moving back and forth from what you enjoy in life to what you enjoy out of work, which, in essence is what Jobility does for consumers in the gig economy.
DISCIPLINES
+ Brand Strategy
+ Brand Messaging
+ Brand Identity
+ Print Design
+ Photography
+ Visual Design
